¹no thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
²consumer testing, 148 women, July 2023.
³ technical test in a lab on brunette hair, measured vs naturally dried hair
⁴vs ghd platinum+
⁵ vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
†Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands.